Two people, one process at a time.

Everyone bought AI. Almost nobody changed how the work gets done.

The models are available to everyone, at the same price and from the same vendors, so the advantage isn't in them. It's in your data, your processes and the systems you already run, and in knowing how to connect them.

• Process first, tool second.We start from how the work is done today, not from the technology.
• One metric, in writing, before the first line of code.A number with units and a starting point, not “improved efficiency”.
• The simplest thing that works.Not every problem needs an agent. Most don't.
• We say no.If the diagnosis doesn't turn up a process that justifies AI, we say so and stop there.
• Your data stays yours.Permissions mapped up front, no training on your data, identifying information masked, and a full log.

The people who scope it are the people who build it.

No account manager in between, and no team that takes over the project after the first call.

Shahar Peer

Strategy & diagnosis

20+ years with B2B organisations, specialising in global operations, distributor networks and B2B commerce. He has worked on projects at Palram, CBC, Nayax, Mitronics and the H&O Group, and holds AI Strategy for Executives from the Hebrew University.

At Pele he leads the diagnosis: sitting with management and the teams, finding the process that pays back fastest, and setting the metric we'll be measured against.

LinkedIn

Omer Michaeli

Engineering, integrations & security

15+ years as a full stack engineer, five of them as CTO at Abra, where he built a commerce platform serving hundreds of thousands of users and led a team of 10 to 15 engineers. He works every day with models, agents, RAG and integrations into enterprise systems.

At Pele he builds: the connection to the ERP and CRM, the permissions and security, and what finally runs with the real team at real volume.

LinkedIn

One case, in numbers.

In a project Shahar Peer led before Pele was founded, a medical equipment company improved lead conversion by 56% across both channels, with an AI agent built into the lead process the team already ran.

Read the full case study

Few clients, up close.

Two is on purpose. Whoever sits with you in the diagnosis is whoever builds it, so we take a small number of clients at a time.

Our clients are mostly manufacturers, importers and distributors: companies that aren't technology companies, with an operations manager who knows everything and systems that have run for years. That's where the gap between what AI can do and what actually happens is widest.

We start with one process, prove a number on it, and only then expand. In a project Shahar led before Pele was founded, at a medical equipment company, one agent built into the existing lead process lifted lead conversion by 56%.

The simplest way is to write to us.

A question, a second opinion, or a process you want to tell us about? Email us or find us on LinkedIn, or book twenty minutes with both of us.

• hello@peleup.ai
• Pele on LinkedIn